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Sesquicentennial Parade
Downtown Fresno
Saturday, September 30 - 10:00 AM
Parade Information (.pdf documents)
View the Parade Judging Entry Decisions
History: The first Raisin Day, on April 30, 1909, was an idea used in desperation by the Fresno growers to save the then dying raisin industry. By 1909, there was no market for the raisin. Growers received only 1 ½ cents per pound for their crop (less than the cost of production). In fact, raisins were used as feed for livestock. Mr. James Horseburgh, Jr. conceived the idea of holding a great festival in honor of the raisin. With the help of railroads and hotels across the country, raisins were served with every meal to publicize the festival. Each year the Raisin Day parade drew crowds of more than 100,000 people from around the country. Floats were an important component of the parade. In fact, Los Angeles County, San Francisco County and the City of Pasadena often participated, competing with each other as well as with other government entities, a number of businesses, unions, and communities throughout the region for the coveted sweepstakes award. Raisin Day in Fresno continued to be an annual event until May 1932. For the Sesqui: The Fresno Fair has taken on the Sesquicentennial as its theme this year. Three Fair buildings in particular will feature large-scale exhibits that highlight and celebrate the County’s rich history. Experience the exhibit, The Immigrant Story, featuring various modes of transportation that brought people to the County; watch the just released film; read and hear the stories of indigenous people and the early settlers who came to Fresno County. See the new exhibits in The Agricultural Building demonstrating our rich bounty of crops. Visit the Home Arts Building featuring artifacts from throughout the County that help tell the story of home life through the years.
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